At this moment, millions of individuals across the country are embracing the concept of “Living the Life” beyond what many of us could ever image possible.  Today’s pleasure-seekers have set a new and extreme standard for indulgence and are embracing the resort lifestyle like we’ve never seen before.  Following are a few snapshots of contemporary luxury that might occur at any given evening in major urban cities across the country: 

At the Collection Club in Manhattan, three couples relax in the Turkish Hammam lounge, before each receiving a spa pampering at the Club’s full-service spa.  The gentlemen then practice their swing in the Golf Simulation Room, while the ladies retreat to the yoga studio for meditation.  In the morning they will regroup at the rooftop reflection pool and bask in the sun’s rays. 

At the X/O Club in Chicago, a group of young professionals gather together at the social spa and soak under the luxurious indoor waterfall before enjoying an Evening performances will take place at the art deco theatre, after which the sophisticated crowd retreats to the billiard room for a nightcap.

André Balzs’s newest New York endeavor will offer its more social members the opportunity to mingle and unwind at the dance lounge, lie back in a screening room Cinabed, or participate in virtually any sport at the basketball court, squash court, handball and tetherball courts, or outdoor park. Celebrated chefs will conduct cooking classes for culinary enthusiasts at the rooftop catering kitchen and grill.

These all sound like the ultimate first-class attraction that vacationers would dream of for their luxury vacation, except for one minor detail:  These experiences take place within the confines of some of the country’s most ultra-lux residential developments, and are offered exclusively to building residents.

Less than a decade ago, such amenities were unimaginable outside of the walls of a lavish hotel or spa resort.  Today they are only a few of the experiences that can be enjoyed on a daily basis by the inhabitants of the new luxury residential development in major cities across America.  The affluent homeowner is demanding a more extravagant living environment to suit their lifestyle, changing the way building developers must think through the designing stages of their residential facilities.  In order to tackle this new challenge, and to thrive in this highly-competitive industry, developers rely on the creative minds behind in-demand luxury lifestyle concepts. 

At the pinnacle of luxury lifestyle design is industry leader American Leisure.  With more than 30 years of experience, American Leisure is the pioneering design and management corporation for residential spa, fitness, and lifestyle facilities.  In the past few years alone, American Leisure was the mastermind behind the lifestyle and recreational facilities of more than 50 of the most prestigious residential development projects across the country, including Mei Condominiums in Miami, Rose Associate’s Chelsea Landmark in Manhattan; Douglaston Development’s The Edge in Williamsbug; City Place in Dallas; The Setai New York City, Rockrose’s East Coast Site 2, K. Hovnanian’s 77 Hudson, The Marbella Club in Spain, The Spa Internazionale at Fisher Island; and Trump Plaza in Jersey City, as well as six other residential Trump buildings, to name only a few. 

With the ever-growing fascination with luxury residential living, American Leisure continues to be the sole lifestyle consultation and operations source for many of today’s top developers.  In 2008, the company’s design concepts will be showcased in several of the country’s most highly-anticipated residential projects, including those previously mentioned, in Shvo’s 20 Pine (The Collection Club), The William Beaver House (André Balazs’s venture), X/O Chicago (X/O Club), and The Beacon (Club Aqua), to name only a few.

Many of today’s most desirable lifestyle amenities began as the brainchild of American Leisure. Ideas such as film screening rooms, indoor children’s centers (termed KidMazium), outdoor park settings, rooftop track & field facilities, and organic resident “green farms” are only a few projects that stemmed from American Leisure’s original concepts.  The company’s most recent creation, the Aqua Grotto^®, brings full-scale spa amenities, including a Turkish hammam, experiential showers, social sauna, therapeutic waterfall, Jacuzzi and spa treatment rooms, to condominiums and other luxury residential developments across the country. 

Once conceptual planning is complete, developers then face the challenge of figuring out how to maintain the facilities they incorporate in their buildings. (Club Aqua), to name only a few. 

Many of today’s most desirable lifestyle amenities began as the brainchild of American Leisure. Ideas such as film screening rooms, indoor children’s centers (termed KidMazium), outdoor park settings, rooftop track & field facilities, and organic resident “green farms” are only a few projects that stemmed from American Leisure’s original concepts.  The company’s most recent creation, the Aqua Grotto^®, brings full-scale spa amenities, including a Turkish hammam, experiential showers, social sauna, therapeutic waterfall, Jacuzzi and spa treatment rooms, to condominiums and other luxury residential developments across the country. 

Once conceptual planning is complete, developers then face the challenge of figuring out how to maintain the facilities they incorporate in their buildings.  After providing fitness, lifestyle and spa consultation services, American Leisure often continues to support its clients through facility management and operations, providing them with everything from staff training to financial forecasting to activity program and spa menu development. For a full, detailed list of American Leisure client services, please visit www.americanleisure.com.

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To learn more about this lifestyle trend, view the abovementioned facilities, or to speak with American Leisure CEO Steve Kass, please call Carli Smith at 212-829-0002 x110.